Korea AI Performance Intelligence · Seoul · Taipei
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EN · KR · 繁
Korea AI Performance Intelligence

Global brands into Korea.
Asian brands into the world.

Korea's digital market is the world's most AI-native. The purchase decision happens before a click — inside Naver's AI ecosystem. Most agencies are optimizing the wrong layer. &gentic was built to close that gap: for global brands entering Korea, and Korean brands entering the world.

$7.7B
Korea digital ad market — inbound global opportunity
64%
Naver AI search share Q1 2026 — the landscape we navigate
2×
Directions we operate — global into Korea, Korea into world
Scroll
International Airline · Korea ◆
Global Luxury Watch Brand · Korea ◆
International Hotel Group · ASPAC ◆
Luxury Jewellery Brand · Korea ◆
Global Hospitality Chain · APAC ◆
Cloud Technology · Korea ◆
Global Consumer Goods · Korea ◆
Premium Fragrance Brand · Korea ◆
International Airline · Korea ◆
Global Luxury Watch Brand · Korea ◆
International Hotel Group · ASPAC ◆
Luxury Jewellery Brand · Korea ◆
Global Hospitality Chain · APAC ◆
Cloud Technology · Korea ◆
Global Consumer Goods · Korea ◆
Premium Fragrance Brand · Korea ◆
Which direction are you?

Tell us where you're headed. We'll take it from there.

🌏
Track A — Global into Korea

I'm a global brand entering Korea

Understand how Korea's AI-native ecosystem works — and what your brand needs to win inside it before your competitors get there first.

Explore Track A →
🚀
Track B — Korea & Asia into World

I'm a Korean or Asian brand going global

Build the channel architecture, audience intelligence, and creative strategy to reach global audiences with the full force of Korean brand quality.

Explore Track B →
Not sure which applies? Most global brands need both. Start a conversation — we'll map the right path together.
Two Markets. Two Mandates. One Team.

The bridge runs both ways — and we built it from both ends.

🌏
Track A — Global into Korea

AI decides before the click. Is your brand in the answer?

Korea's digital market is the world's most AI-native. Naver's Shopping AI builds brand shortlists before users see any product page. Brands not positioned for the AI layer are invisible — regardless of paid media spend.

The Gap
Global AI presence (ChatGPT, Gemini) does not transfer to Naver AI Briefing. Korean consumers validate brands through Naver — and most global brands are absent from that layer.
Our Approach
Five execution layers — AI readiness audit, content engineering, agentic commerce readiness, continuous intelligence monitoring, and Kakao audience intelligence. Every layer measured by NEXARC. Every result feeds back into strategy.
🚀
Track B — Korea & Asia into the World

Korean brands are ready for the world. Is the world ready for them?

Great Korean products fail globally because global strategy is built on local playbooks. Real global expansion requires a fundamentally different intelligence layer — built by a team that has operated in both directions for decades.

The Gap
Most Korean agencies running "global" services are applying local playbooks in international markets. Channel architecture, creative, and audience strategy all need to be rebuilt for global audiences.
Our Approach
Global expansion intelligence and influencer strategy — channel architecture, market entry, audience intelligence, and performance tracking across Meta, TikTok, YouTube, LinkedIn, and Google. Built for brands born in Korea, built for everywhere.
40+
Years combined bilateral expertise
3
Co-founders on every engagement
15+
Years Seoul market practitioners
2×
Directions: global into Korea, Korea into world
Track A — Global Brands into Korea

Five intelligence pillars for Korea's AI-native market

Built on former Meta senior leadership, full-stack performance agency expertise across global and Korea-domestic markets, and two decades of hands-on fluency inside Naver, Kakao, and Korea's AI-native search ecosystem.

NAERA
AI Readiness Audit
Baseline scores across all layers of Naver's AI ecosystem. Baseline, gaps, and a prioritized roadmap in 2–3 weeks. Every &gentic engagement starts here.
→
NACE
Content Engineering
Korean-language content engineered for AI extraction — Naver Blog, 지식인, SmartStore. Optimized for AI Briefing citation and Shopping Agent shortlisting.
→
ACAR
Agentic Commerce Readiness
PotentialAction schema for Agent N. Brands without schema are bypassed entirely — no impression, no click, no revenue. We make your brand visible to the agent.
→
NAIM
Intelligence Monitoring
Weekly AI Briefing share-of-voice. Monthly Agent N behavioral tests. Real-time hallucination alerts with L1 / L2 / L3 severity. Continuous visibility into how AI sees your brand.
→
KAIA
Kakao AI & Audience Intelligence
KakaoTalk reaches 97% of Korea. KAIA builds your Kakao Channel from setup through follower growth, content, paid messaging, and audience automation — measured by our proprietary KCS scoring.
→
Track B — Korean & Asian Brands into the World

Two expansion pillars for brands going global

Built on a founding team that has operated in both directions since 2002 — Seoul, Taipei, Hong Kong, Singapore, Jakarta, Seattle, Los Angeles, New York, Cleveland, Amsterdam, Tokyo, and beyond.

GEXP
Global Expansion Intelligence
Market Entry · Channel · Paid Media
Market entry strategy, global channel architecture, and paid media execution across Meta, TikTok, YouTube, LinkedIn, and Google. Built for brands that were born in Korea and are going everywhere.
→
INFL
Influencer Intelligence
International · Multi-tier · Performance
International influencer identification, brief development, campaign management, and performance tracking. Mega, macro, micro, and KOL tiers across Instagram, YouTube, and TikTok — integrated into NEXARC reporting.
→
Verified Results

Numbers from real engagements

101.5%
Blended ROAS — Luxury Travel Brand · ASPAC, March 2026
$68,197 media spend across 8 ASPAC markets. 142 bookings. $69,195 tracked revenue on a 100% ROAS target. Delivered within objective.
Google SEM · Track A
25%
ROAS improvement — Global Luxury Fashion Brand · KakaoTalk Channel
Kakao Channel built and managed from zero. 25% ROAS improvement in six months through follower growth, editorial strategy, and paid message optimization.
KAIA · Track A
319%
ROAS — Luxury Travel Brand · Singapore, single property
$5,184 revenue on $1,622 media spend. Highest-performing market in the ASPAC portfolio. AI-triggered budget reallocation executed before Golden Week.
AI-Triggered · Track A
Case Study

From zero Naver presence to category-level visibility in six months

Track A · International Airline · Korea Market Entry · Channels: Naver SA, Naver Brand Search, Naver GFA, Kakao Moments, DSP
The Challenge

A major Southeast Asian carrier served Korean outbound travelers but had near-zero brand presence on Naver — Korea's primary travel discovery platform. Korean travelers were finding competitor routes through OTA-dominated searches while this airline had no foothold in the queries that drive consideration.

Our Approach

Intelligence-first. Before placing a single impression, NEXARC mapped the Korean traveler's query journey — identifying 23 high-intent search clusters across departure, destination, and seasonal travel intent. We designed a five-channel architecture exclusive to Naver ecosystem and Kakao, structured in three phases: brand presence build → audience expansion → conversion optimization.

218%
Increase in branded query volume on Naver within 6 months
9.4×
Blended ROAS across Naver SA and Brand Search channels
1.2M
Unique Korean traveler reach via Kakao Moments targeting
34%
Below OTA channel CPA benchmark across 23 query clusters
Key Takeaway

Entering Korea without a Naver strategy is not a media gap — it's a market gap. By mapping the full query ecosystem first and building channel architecture around traveler intent, not platform defaults, we established a sustainable paid presence from zero. The airline entered the top three Naver SA positions for 23 priority clusters within the first 60 days.

Two Directions. One Starting Point.

Every engagement starts with an intelligence diagnostic.

Global brand entering Korea? Start with a NAERA Audit. Korean or Asian brand going global? Start with a GEXP Assessment. Both begin with &gentic intelligence — not guesswork.

Track A · Global into Korea
Begin with a NAERA Audit
Begin →
Track B · Korea & Asia into World
Begin with a GEXP Assessment
Begin →
hello@andgentic.com · Seoul AI Hub, Yangjae · Taipei Operations
Powered by NEXARC

Decisions.
Not reports.

NEXARC is &gentic's proprietary intelligence platform. It monitors live signals across every active channel, scores brand AI visibility, generates optimization decisions, and surfaces intelligence before you know to ask for it. The platform doesn't wait. It decides, alerts, and recommends — continuously and automatically.

Platform Capabilities

Built for the intelligence layer most agencies ignore.

📡
Real-Time Signal Monitoring

Live API data from 14+ channels processed continuously. No manual exports. No data lag. Every decision starts with current intelligence.

🧠
AI-Generated Intelligence

Natural-language insights with specific recommended actions, bid adjustments, and revenue impact calculations. The platform tells you what to do — not just what happened.

⚡
Proprietary Scoring Formulas

Eight proprietary scoring formulas measuring dimensions no existing platform tracks: AI Briefing presence, agentic commerce readiness, hallucination risk, and more.

🎯
Automated Optimization

AI-generated channel allocation, bid recommendations, and scenario modeling. What currently takes 12+ hours of manual analysis becomes a 4-minute intelligence brief.

Intelligence in Action

From data to decision — automatically.

NEXARC detects when query volume surges before the weekend peak, when creative fatigue is compounding CPL waste, and which audience segment is converting at 2× the rate of the default allocation. It flags these with specific actions — not observations.

NEXARC is currently in beta with anchor clients. Platform access is available as part of &gentic service engagements.

NEXARC · Intelligence Feed
● LIVE
ROAS
235%
↑ +14pp WoW
PAS Score
74
/100
Alerts
4
2 urgent
L3
NBS query surge +34% WoW — bid action required before Fri 18:00 KST. Revenue at risk: ₩2.1M/week.
L2
GFA Travel segment CVR 2.1× General — reallocate 40% → 75% for +28pp ROAS.
NEXARC Intelligence Platform · &gentic Proprietary
Always Improving

Built on feedback.
Sharpened by data.

We stay ahead by doing one thing relentlessly: listening. Every campaign generates performance signals. Every result feeds back into NEXARC. We turn direct client feedback into platform improvements — so every engagement benefits from everything that came before it.

That's how we protect and compound your return on investment — not through guesswork, but through a continuous intelligence loop powered by AI.

🔄
Client-Driven Evolution

Platform improvements are driven by real campaign data and direct feedback — not assumptions or roadmap guesses.

📈
Compound ROI

Each engagement builds on the last. Our intelligence compounds across every client interaction — delivering higher returns over time.

🤖
AI at the Core

Every improvement is powered by AI — continuously processing signals, surfacing patterns, and ahead of competitors who rely on manual process.

Intelligence starts with an audit.

Every &gentic engagement is powered by NEXARC. It begins with a diagnostic — baseline your brand's AI visibility, identify the gaps, and build from intelligence, not assumption.

Intelligence in Action

What NEXARC produces

Published intelligence from the NEXARC platform — the same signals that power our client engagements.

Seoul cityscape at dusk
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AI Advertising
July 2026
Naver AI Briefing Ads: What Global Brands Need to Know Before Q3 2026
Read on andgentic.com →
Analytics data dashboard
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Agentic Commerce
August 2026
Agent N and the Bypass Problem: How Korean Agentic Commerce Misses Unprepared Brands
Read on andgentic.com →
Seoul at night
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AI Ecosystem
September 2026
HyperCLOVA X vs Global LLMs: What Korea's AI Ecosystem Means for Your Brand
Read on andgentic.com →

Published quarterly for public briefings · Monthly for active client engagements

Join &gentic

We build the people
who build the intelligence layer.

We are building one of Korea's most focused intelligence agencies from the ground up. If you think carefully, work with discipline, and want to grow alongside founders who are directly involved in everything — let's talk.

Our Culture

How we operate

01
People First

Culture isn't what we talk about. It's what we protect. Every decision — who we hire, how we work, what clients we take on — runs through this lens first.

02
Professional Growth

We develop practitioners, not employees. Growth here is structured, not accidental. You will leave every year knowing more than when you arrived.

03
Mentorship by Design

Every founder is present in every engagement. Not as oversight — as colleagues. The mentorship here is direct and unconditional.

Who fits here

What we look for

Not a skills list. A character list. Skills are learnable — these are the foundations we build everything on.

01

Intellectually curious about AI and Korea/global markets — genuinely, not performatively.

02

Self-directed with a genuine growth orientation. You don't wait to be told what to improve.

03

Bilingual advantage — Korean/English or Korean/Chinese fluency opens every door here.

04

Honest about what you don't know yet. That honesty is how you grow fastest.

Why &gentic

The &gentic difference

No
Junior coordinators

executing senior strategy. You work directly with the people who built the methodology.

Real
Mentorship

Founders are your colleagues, not distant managers. The feedback is direct, the access is real, and the learning compounds.

First
Culture, not policy

In a small firm, culture IS the strategy. We protect it actively — in who we hire, how we work, and what we politely decline.

Current Openings

Join us for launch

Soft launching July 2026. Positions filled ahead of launch — if you're the right person, we'd rather talk early than miss you.

Performance Intelligence Engineer
Seoul, South Korea · Full-time
Content & AEO Specialist — Korea Markets
Seoul / Remote · Full-time
Performance Management Engineer
Seoul, South Korea · Full-time
Digital Marketing Strategist
Seoul, South Korea · Full-time

Don't see your role? Send us a note anyway — we look for the right people first and create roles around them.

Why We Exist

We built the bridge
we needed ourselves.

WHY

Korea's digital market is the world's most AI-native — and almost no one outside Korea knows how to operate inside it with precision.

HOW

Two co-founders, 40+ combined years on this exact problem, finally with the right technology — no platform rebates, no junior coordinators, no playbooks built for a market that no longer exists.

WHAT

Performance intelligence for global brands entering Korea. Global expansion intelligence for Korean brands entering the world. NEXARC-powered. Co-founder-led. Data-only recommendations.

The Founding Team

Two founders. One creative advisor. One mission.

John Kim
John Kim
CEO & Co-Founder

25+ years operating across Korea, Southeast Asia, the Netherlands, Indonesia, Taiwan, and Vietnam — from mobile carrier platform management and game publishing to global acquisition marketing and agency leadership. Former Executive General Manager, Publicis Group Affiliate, Korea. 15+ years Seoul-based digital practitioner.

Why &gentic

I've spent 25 years watching global brands fail in Korea for the same reason — they optimize the channel instead of the intelligence layer. NEXARC is the platform I needed to exist. So we built it.

Korea MarketPerformance MediaNaver · Kakao
Henry Lin
Henry Lin
CRO & Co-Founder

12 years inside Meta as Marketing Solutions Manager, APAC — partner-side, not advertiser-side. NEXARC platform architect. Ex-Product Manager, Cayenne Entertainment Technology. Based in Taipei with APAC operational reach across Taiwan and Southeast Asia.

Why &gentic

I spent 12 years seeing how platforms decide which brands win and which disappear. Most brands never see that layer. NEXARC surfaces it — and gives brands a way to act on it in real time.

Meta · APACPlatform StrategyAI Infrastructure
CS
Creative Strategy Advisor
Creative Strategy Advisor

9+ years building a global consumer electronics brand's English-language creative voice at a leading Korean creative agency — the definitive case study in Korean brand global relevance. US/Korean dual citizen. Bridges Korean brand authenticity with global creative standards.

Why &gentic

The intelligence layer is only as powerful as the creative and strategic layer on top of it. I spent nearly a decade building a Korean brand's global voice. At &gentic, I apply the same discipline to brands going in both directions.

Global CreativeConsumer ElectronicsBrand Strategy
Our Commitments

What working with &gentic actually means.

01
Co-founders on every engagement
No junior coordinators managing senior relationships. Every client engagement is led by a co-founder. This is a structural commitment, not a marketing promise.
02
40+ years of bilateral expertise
Two co-founders and a creative advisor who built this bridge from different ends, over decades. The expertise to win in Korea and take Korean brands global.
03
Platform insider knowledge
12 years inside Meta as a partner-side specialist. Henry Lin knows how platforms evaluate, reward, and grow brand relationships — from the inside.
04
Always improving, always data-driven
Every engagement feeds directly back into NEXARC. Client results, real campaign signals, and direct feedback continuously sharpen the platform — so each new engagement benefits from everything that came before it.
Let's Talk

Interested in working with us?
Find out what the intelligence shows.

Every &gentic engagement starts with a diagnostic conversation — no decks, no pitches. Just an honest look at where your brand stands in the intelligence layer, and what to do about it.

Resources & Contact

Intelligence starts with
a conversation.

Tell us about your brand and where you want to take it. We'll tell you what the intelligence shows.

Practitioner Intelligence

Guides for brands navigating Korea's digital media & AI landscape.

Updated continuously with the latest marketing intelligence, platform insights, and AI ecosystem developments — everything you need to operate in and out of Korea.

Seoul cityscape at dusk
Guide
Korea AI Briefing: 2026 Market Guide for Global Brands
Coming Q3 2026
N Agent N NAVER AI SEARCH PotentialAction SearchAction target-url
Checklist
Naver Agent N: Brand Readiness Checklist — PotentialAction Schema Guide
Coming Q3 2026
Analytics dashboard
Report
AI Visibility Benchmark Report: Korea 2026 — Industry Scores & Competitive Gaps
Coming Q4 2026
Common Questions

What you want to know about &gentic

&gentic (앤젠틱) is a Korea AI Performance Intelligence agency that bridges global brands into Korea's AI-native digital market and Korean brands into the world. We operate two service tracks — Track A for global brands entering Korea, and Track B for Korean and Asian brands expanding globally — powered by NEXARC, our proprietary intelligence platform.

NEXARC is &gentic's proprietary intelligence platform providing continuous Naver AI Briefing share-of-voice monitoring, competitor citation analysis, and performance optimization across Korea's full digital ecosystem including Naver, Kakao, and Agent N.

Naver AI Briefing is a generative AI response layer appearing at the top of search results on Naver — Korea's dominant platform used by 92% of internet users. It synthesizes answers from Naver's own ecosystem before any user clicks a result. Brands not cited in AI Briefing responses are invisible in Korea's primary discovery layer, regardless of their Google performance.

Track A covers five intelligence pillars: NAERA (Naver AI Ecosystem Readiness Audit), NACE (Naver AI Content Engineering), ACAR (Agentic Commerce Architecture & Readiness), NAIM (Naver AI Intelligence Monitoring), and KAIA (Kakao AI & Audience Intelligence).

Track B covers GEXP (Global Expansion Intelligence) and INFL (Influencer Strategy), providing channel architecture, market entry planning, audience intelligence, and performance tracking across Meta, TikTok, YouTube, LinkedIn, and Google.

&gentic focuses exclusively on Korea's AI intelligence layer — the surface now shaping purchase decisions before a click happens. Every engagement is led directly by co-founders with 40+ combined years of bilateral experience. We use proprietary NEXARC infrastructure rather than platform-default approaches.

&gentic is based in Seoul, South Korea, with operational networks across Southeast Asia, Taiwan, and global markets. Our founding team has operated across Korea, the Netherlands, Indonesia, Taiwan, Vietnam, Singapore, and Tokyo.

Let's Begin

Tell us about your brand.

Whether you're a global brand that needs Korea AI intelligence, or a Korean brand ready to go global — every &gentic engagement starts with a diagnostic conversation.

Headquarters
Seoul
Seoul AI Hub, Yangjae-dong · Seoul, Korea
Operations
Taipei
Taipei, Taiwan · Henry Lin, CRO